Top 12 Niche Dating Sites in 2023
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Over the past decade, there has been an uprise in the popularity when it comes to online dating. Now, more people have tried them than those that haven’t.
For entrepreneurs, it’s a great opportunity to start a new business in the industry, however, it’s important to understand the market and its tendencies first.
For example, the more popular dating websites become, the more they are criticized for being far too superficial. For many people, this has been enough to show that this popular form of finding love isn’t for everyone. This is where new ways to date online are climbing up the ranks and becoming more well-known.
Explore what Skadate CEO talks about the survival of online dating in 2022.
The niche dating sites that perform the best cater to more specific groups of people who have different interests or specific traits. This kind of niche approach has become far more popular, as pointed out by the Wall Street Journal, during the pandemic. Now, more people than ever are opting for online dating with a more niche approach. Thus, this is the direction for entrepreneurs to consider while thinking about starting their own website.
Instead of competing with the industry leaders and starting one more general usage dating platform “for everyone”, you can connect people through traits, shared interests, lifestyles, and like-minded matches.
In this list, we have selected niche sites for dating that might inspire you and give some ideas to start your own project.
Let’s take a look!
Millionaire Match
Being a rich single may sound like the ideal life. However, it can also be the exact opposite and feel like an obstacle course at times.
Millionaire Match was launched in 2001 for successful singles who are interested in serious long-term relationships. Since that time this niche dating site gained a lot of media attention as its members include CEOs, Hollywood celebrities, and other well-known personalities. To be able to apply, users have to verify their wealth, so that no one will fool anyone. Security and respect for privacy are also there, users can hide their emails and make their photo albums visible just for specific people.
Millionaire Match offers a set of additional services for VIP members as if it were a matchmaking agency. In this case, they will be sure that the clients’ needs are met.
Positive Singles
This excellent website makes life far easier for those with herpes or any other STD. Dating is hard enough without an STD making it harder. For a long time, people with STDs have been discriminated against and have been made to feel like they’re worth less than others.
PositiveSingles is more than just a niche site for dating, it’s a community platform for people with STDs like Herpes, HPV, HIV/AIDS, or any other. Apart from the matchmaking feature, the site can offer tons of STD material and even dating counseling. The interesting thing for online entrepreneurs to note is this website’s privacy policy, which guarantees extra safety for its users. That is why PositiveSingles is such an excellent site. It is committed to helping people with STDs find true love. Thanks to PositiveSingles, singles don’t have to fear awkward conversations and unnecessary discrimination.
Gamer Dating
Some people assume that gamers don’t have dating lives, but this couldn’t be more untrue. Gamer Dating is an excellent site for gamers looking for a partner in crime who is just as serious about gaming. This dating platform is slightly outdated yet the idea is still highly promising.
It matches people based on their interests such as the same types of games and titles. This makes it easy to hit it off right away.
Interestingly enough, the website offers the possibility to play games with online dates, but only for subscribed users.
Coffee Meets Bagel
When it comes to niche dating site ideas, Coffee Meets Bagel is one of the best. This website takes away the endless browsing for an ideal partner. Instead, it focuses on in-depth profiles.
From there, it only sends curated matches pulled from friends of friends’ networks on Facebook. This slow and steady niche site is a true breath of fresh air for all people who are sick and tired of just scrolling.
Among interesting features are personalized icebreaker questions, that are suggested by the program.
VineaLove
VineaLove is the first international dating website and renowned social network for wine lovers. This site ensures that you can bond over wine with a like-minded wine lover. No more disappointing picnic dates and more time for love! Apart from online dating, VineaLove also organizes events for wine lovers where the chances to meet a like-minded person increase. However, this feature is available only for paid subscriptions.
Veggie Date
So much of dating is based around eating together. Luckily, VeggieDate was created in order to allow vegetarians to connect with other vegetarians. Moreover, users can also get much more specific with it by selecting their level of culinary exclusions. Some of these exclusions involve “raw vegan” or “vegetarian at home”. It’s also possible to state the reason for choosing not to eat meat.
Farmers Only
FarmersOnly is a very prominent dating niche site. It is for everyone who considers themselves to be rural folk rather than city dwellers. The website gained major traction from many YouTube commercials that ended up attracting a huge audience. With this dating platform, you can discover others through a Hot or Not matching game. It allows you to search by every profile field.
Military Cupid
Military Cupid is an excellent dating niche website that is designed for current or former military members and non-military singles who would like to date them. It is a normal dating site for the most part. However, the big difference is its target audience.
Some features allow military members to list their specific unit, rank, or decorations. The system then pairs users with others based on their specific features. People can also search by branch or service, such as coast guard, navy, or army.
Members can communicate via text chat, email, or even video chat.
BBWAdmire
BBWAdmire is a dating niche website for larger ladies and the men who adore them. Whether you are only slightly chubby or very curvy, BBWAdmire welcomes all kinds of curves and beauty as well as all those who admire them. Users can upload photos, search through profiles, and send and receive messages.
As the website is completely free for end-users, the main monetization model is affiliate.
Spiritual Singles
This truly unique and intriguing dating website is dedicated to all with open minds and open hearts. Spiritual Singles has essentially been a pioneer in the industry. This site has made its mark and continued to add innovative features to improve the experience for singles who use the platform.
It includes in-depth essay questions, astrological reports, member videos, and also photo albums.
Trek Passions
Trek Passions is a go-to for all sci-fi fans. This site is one site out of many that were launched by Passions Network. It advertises itself to not just Gene Roddenberry’s immortal franchise fans, but to any devotees of old-school fiction in general.
While it has seen its ups and downs throughout time, its popularity is slowly beginning to rise as the world recovers from the pandemic and begins dating again.
Mouse Mingle
~All Disney lovers never shy away from finding their “happily ever after” scenario. That is why it is so natural for these fans to find a Snow White or Prince Charming over their mutual love of the entertainment giant, Disney. For all Disney lovers who want to find someone on the same level to crush Disney questionnaires with, Mouse Mingle is for them.
And while you think that it might be too niche to be successful, the bold and creative dating concept idea has attracted a lot of media attention. Since the website was founded in 2015 it has been featured on popular American talk shows like Conan O’Brien, Jimmy Falon, The View, Saturday Night Live, and lots of printed press.
The Bottom Line
So, there you have it! While this is most certainly not an entire list of niche websites for dating, we have made our selections based on the popularity, freshness, and ratings from real people. We hope that there some of the examples inspired you and gave you some ideas for your own online dating site.
Remember that all successful websites were built upon a certain community and creativity. If you are excited about the idea to create your own dating platform, you will definetely find the right niche.
Another factor of success is a dating website builder or a software you will use. It has to be feature-rich and flexible enough. Skadate can provide you with not only the ready-made niche dating site templates but also with a team that can turn all of your bold ideas into reality.
If you're thinking about how you can make money on dating sites, check out "How to monetize a dating site and app in 2022".
Over the past decade, there has been an up-rise in popularity when it comes to online dating. For entrepreneurs, it’s a great opportunity to start a new business in the online dating field. However, it’s important to understand the market and its tendencies first.
Alexa is a sure-handed digital marketing person who helps small and middle-size businesses to grow online. She believes that a well-thought SEO strategy, smart targeting, and communication strategy could skyrocket any business.
