Time to Stand Out: The Updated List of Must-Have Features for a Dating App in 2024

Registration with no login and password required

There are a couple of reasons why the traditional registration method with password and login is no longer preferable.

1. People are tired of creating and remembering another password they’ll likely forget.

2. Using email and password for logging increases the risk of account takeover attacks. When an email address is known to be registered on a site, attackers can exploit this information to attempt unauthorized access through automated scripts or software.
    One of the solutions to that is using an OTP (One-Time Password) method. An OTP is a randomly generated code, often 4 digits, that is sent to the user’s email and can be utilized only for registration or sign-in once. We are all familiar with this method as being an additional layer of the account verification process. However, a one-time password can be a usual way of logging into the account. As users keep forgetting their passwords, why not send them a temporary one straight away? In a nutshell, no password - no problem.

3. People are spoiled with simple solutions like signing in with their Google account or other social media. However, Google SSO (Single Sign-On) and Google One Tap are more likely to be used for a dating app. Here are a couple of benefits they bring to the table:

• Google One Tap offers even more convenience. If a user is already logged into their Google account, a pop-up appears during the sign-up process, allowing a one-tap registration. This makes the routine process quick and easy. This is how it looks for iDates:

• No need to conduct email verification as email in Google SSO is always valid. That’s especially helpful for mass emailing as more valid emails guarantee you fewer hard and soft bounces and a higher deliverability rate in general.
• Better than any social login. Why not use Facebook SSO you may ask. Well, many users are reluctant to link their social media with dating apps for many reasons. People may want to keep their dating life private or simply separate their romantic activities from their social world. Google, however, seems to be a more neutral option.
  
  

Moreover, the is a case study done by Pinterest showing how effective Google One Tap can be. After the introduction of the technology to their system, the number of sign-ups increased by 47% for web and mobile apps and 126% for Android users. Hopefully, such results can inspire you to seriously consider Google One Tap for your app.