Three New Premium Plugins Launched: Mixpanel, “My Interests”, and Advanced User Moderation
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SkaDate is happy to announce three new premium plugins that are now available to Tier 1 and Tier 2 Managed Support Service subscribers. These plugins were crafted to amplify user engagement, increase user retention, and help you detect scammers faster on your dating website. This release emphasizes the integration of sophisticated product analytics, refined user moderation strategies, and features that empower users to more effectively manage their matches.
Mixpanel Integration Plugin - Advanced Product Analytics
Now you can get access to advanced product analytics with the Mixpanel integration plugin.
By leveraging Mixpanel's advanced analytics and user segmentation capabilities, a dating site can track key metrics such as profile views, messages sent, successful matches, and user retention rates. This data allows the site to identify which features are most engaging and which ones may need improvement.
Furthermore, Mixpanel's ability to perform cohort analysis helps in understanding how different user groups interact with the site over time, enabling personalized marketing strategies and improving user retention. By analyzing user interactions in real-time, Mixpanel can also help you quickly identify and troubleshoot any potential issues in the user journey, ensuring a smooth user experience. Additionally, the insights gained from Mixpanel can guide the development of new features or adjustments to existing ones, ensuring they meet the users' needs and preferences.
SkaDate introduces a plugin that streamlines the process of transmitting user data to Mixpanel for in-depth analytics. From identifying the most popular features to understanding user behavior and boosting customer retention, SkaDate-Mixpanel integration equips you with the data you need to succeed. You can read more about Mixpanel product analytics for dating sites in our recent article and take a look at how Mixpanel works in the video and demo below.
Advanced User Moderation - Scammer Detection
Now you can go beyond basic moderation tools and investigate user conversations so as to detect scammers. One of the techniques that scammers use to deceive users is to quickly ask for contacts (email, phone number) so as to go on interacting outside of the protected territory of your dating site.
The Advanced User Moderation plugin makes it easier for admins to check the activity of reported users and identify potential scammers. For example, now an admin can explore the conversation of a user and see if they ask for an email (or other contacts) and suggest leaving your dating site. Whether this happens in the first messages of the conversation, or later this is a common red flag for fraudulent activity. Upon spotting dubious behavior, administrators can promptly suspend the offending account, thus maintaining the integrity of the platform.
Advanced User Moderation represents a significant step towards creating a safer online dating environment, delivering peace of mind to both site owners and their users.
My Interests - Improved User Experience
My Interests is the premium plugin that considerably enhances user experience.
It introduces an intuitive "My Interests" tab, offering users seamless access to a curated selection of interactions and interests. Users can browse
- profiles that have shown interest in them,
- profiles they have liked,
- guests who have visited their page,
- bookmarks they have made,
- mutual matches,
- suggestions of potentially compatible partners.
By facilitating an easier and more efficient management of matches and encouraging the initiation of conversations, the My Interests plugin directly contributes to a more engaging and satisfying user journey. And the more convenient it is to find a match on your site, the more users like it.
The My Interests plugin stands out as an indispensable tool designed to augment user engagement, drive return visits, and elevate overall activity on your platform.
See below how My Interests works.
