What is Geo-targeting?
Geo-targeting is a way of advertising the content to different audiences based on specified geographic criteria. In addition to targeting people within a defined radius, geo-targeted marketing allows brands to hone in on users based on behaviors and demographics. For example, ads can be delivered to segments of your mobile app audience when they are near to your store. Geo-targeting can also exclude audiences and locations that you don’t want to target. The result? Highly personalized and relevant messages that can drive significant engagement and ROI.
Geo-targeting ad examples
Here’s an example of a call-to-action you can use within your geo-targeted ad:
“Check out these singles camping next to you in Central Park right now! Join our site and meet someone new on this beautiful day!”
By placing this ad and enabling precise geo-targeting, you will be sure that it is seen by all the people who are currently in Central Park and are using their devices. The thrill of knowing that date can happen almost immediately on the spot will help you gain new members.
Stepping away from general examples, you can geo-target places irrelevant to your particular niche. If you run a fitness-themed dating site, strike gyms and sports arenas. Have a place for farmers – country shows, fairs, concerts, and pubs – are your best bets. In short, there’s an ample supply of specific spots guaranteed to bring you good quality traffic with geo-targeted ads. There’s simply no better way to find a good concentration of potential customers!
Why do you need to use geo-targeting for your dating website?
Once you are done with all the chores of configuring and branding your online dating site powered by the SkaDate dating script, you have to start thinking about bringing new people over. The more traffic you drive, the more money you make. There are different ways to generate said traffic, and proper online advertising is considered to be highly effective.
When you want to attract the most relevant traffic to your online dating site you likely have an idea of where your potential users might live. Many SkaDate Dating Software clients know exactly what city or even a district they want to target beforehand. Why spread your budget when you can hit where it matters most? Besides, many promotion services like the ones offered by Google or Facebook allow for very precise geo-targeting.
That’s quite handy since you can tweak your site to give members additional options like meeting in real life in a particular city location, for example, a park or waterfront. This way you become closer to your customer base, which will immediately set your site apart from the competition.
What is geo-targeting in Google Ads?
In addition to regular targeting (the country and city affected by your ads), Google AdWords lets you set specific locations within an area, by searching for something like a National Park or Airport. Moreover, if your search produced no results, or you want to be even more precise, you can define the location by placing a pin on the map. This will show your ad to people currently in the specified location radius.
What is geo-targeting in Facebook Ads?
A similar system is used for precision targeting on Facebook, where you can focus on showing your ads close to a specific point on the map. Social networks also let you set geo-targeting depending on a particular address, or selected population area.
What are mobile geo-targeting and fencing?
When it comes to the distinction between geofencing vs geo targeting, it might seem like a subtle one, but it’s important to differentiate the two.
Geotargeting mobile works for users found within a certain area but it also allows to take into account their interests and preferences, which makes targeting customers even more precise. Geofencing, in contrast, allows you to trigger your message to every potential customer that enters or exits your restricted area aka ‘geo fence’ (hence, geo-fencing). Once the user gets inside this defined fence, the trigger works and they get a push notification or email alert about local deals from your nearby-located business. Both features can be used for many purposes, but in this article, we’ll focus on geo-targeting mobile devices.
Benefits of geo-targeting
Such precise geo-targeting is very popular for the promotion of dating businesses, especially when it comes to mobile. People who are keener on using dating services on their smartphones are usually always on the go.
That’s why they will be more likely to respond to an ad telling them of potential romantic partners who are physically right next to them. The feeling of satisfying urgency right here and right now is what counts when it comes to a successful business in this day and age, and online dating is not an exception.
- Personalization: Allows personalized content marketing to increase engagement
- Reduced acquisition costs: Reduces average cost-per-click (CPC), supports increased conversions and makes campaigns more cost-effective
- More accurate targeting: Reaches users who live or move about in a certain area, making content more relevant to customers while reducing wasted impressions and clicks
- Enhanced UX: Enables companies to engage customers at the time and place they are most wanted, delivering a more valuable in brand-defining moments
- Boost local SEO: Provides customers with locally relevant search results
- Competitive advantage: Enables you to hide ads from your competitors based on their IP address
If you want more marketing tips from SkaDate Dating Software, or you are interested in our products and services, just drop us a line or schedule a call and we’ll get back to you asap.
Alexa is a sure-handed digital marketing person who helps small and middle-size businesses to grow online. She believes that a well-thought SEO strategy, smart targeting, and communication strategy could skyrocket any business.
